PH 'ube' delicacy hits European market

By Aric John Sy Cua

Nov 12, 2023 12:13 am

THE popular Filipino ube (purple yam) delicacy is being promoted to cash in on the opportunity being offered by the growing 'organic market' in Europe.

Maria Yvette 'Ivy' Banzon-Abalos, the Philippine consul general in Frankfurt, Germany, and a known ube enthusiast, said the country's consulate wanted to understand how the European export market has changed the tastes of Germans.

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