Read this in The Manila Times digital edition.
THE popular Filipino ube (purple yam) delicacy is being promoted to cash in on the opportunity being offered by the growing "organic market" in Europe.
Maria Yvette "Ivy" Banzon-Abalos, the Philippine consul general in Frankfurt, Germany, and a known ube enthusiast, said the country's consulate wanted to understand how the European export market has changed the tastes of Germans.
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