This year's FIBA World Cup has shown record social media engagement numbers, which according to the FIBA itself, is the biggest and most successful event in its history.
"Delivered for the first time by three host nations, the prestigious tournament in the Philippines, Japan and Indonesia attained incredible levels of engagement and eye-popping numbers across the entire spectrum of digital, social media, broadcast and attendance," the FIBA said in a statement on Tuesday.
FIBA's statistics showed that there were 20 billion impressions and 480 billion engagement across every platform, triple the numbers they had recorded four years ago. In addition, they also had a quadrupling of their social media video engagement levels, with 4.5 billion views.
Their accounts, @FIBA and @FIBAWC, also saw 4.5 million new fans that joined from the Competition Draw to the Finals and saw a combined 35.4 million followers across both channels.
Even their website saw millions of users visiting the FIBA World Cup pages.
"The FIBA Basketball World Cup 2023 website saw significant and eye-catching growth, with over 16 million users accounting for an unprecedented 33 million sessions, which was just shy of double compared to the 2019 event in China. The mobile app, available in 7 languages, reached the milestone of one million downloads," the FIBA stated.
The Gilas Pilipinas game against Angola had also received the second-highest sports audience for 2023 in the country, and it also included the record-breaking FIBA World Cup attendance record at the Philippine Arena with 38,115 people attending Gilas' first game of the tournament against the Dominican Republic.
For the final showdown between Germany and Serbia at the Mall of Asia Arena, the match received a 35 percent market share in the winning country, with 4.6 million watching the finals live from German broadcaster ZDF and 1.3 million viewership on MagentaSport.
FIBA Secretary General Andreas Zagklis hailed the success of this year's tournament, which was held in Japan, Indonesia, and the Philippines, which was held in the Philippine Arena, the Smart Araneta Coliseum, and the Mall of Asia Arena.
The next edition will be held in Qatar in 2027.