Fast food giant Jollibee Foods Corp. (JFC) once again took social media by storm with its latest batch of Kwentong Jollibee Valentine short videos.
During the recent launch of the new videos titled, “Signs,” “Homecoming” and “Status,” Arline Adeva, JFC brand communications head, told The Manila Times that while the primary goal of the Kwentong Jollibee campaign is “to strengthen brand love and affinity” among their millennials target market, it has also boosted sales in a big way.
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