Budget carrier Cebu Pacific and online shopping merchant Lazada topped the most searched keywords during the Singles’ Day Sale, the anti-Valentine event which happened last November 11. Coming in at third and fourth were their respective competitors, Air Asia and Shopee.
The data came from iPrice Group, which conducted a research on the Philippine market by analyzing the local consumer behavior trend, geographical trend and the market search interest during the “11.10” pre-sale and “11.11” sale period in the country. To understand the overall performance of Singles’ Day, the report used iPrice proprietary data and Google Analytics, as well as external data from Google Trends.