A FASHION shift is taking place in Cebu as SM Supermalls welcomes a lineup of first-in-the-city brands across SM Seaside City Cebu, SM J Mall, and SM City Cebu. With these fresh additions, Cebuanos can choose from a new array of style choices through global favorites and fast-rising Asian labels.
"Our goal has always been to elevate everyday experiences–and fashion is an integral part of that. These new brands aren't just about clothes or shoes; they represent one's identity, creativity, and community," said Steven Tan, president of SM Supermalls. "These new concepts reflect the evolving tastes of our shoppers, and we're proud to lead that change."
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