Filipino clean beauty brand Pure Culture's cult-favorite product, Bulgarian Rose Sublime Serum, won the Editor's Choice Award at the Organic Beauty Awards 2025. Pure Culture is the only Philippine brand recognized among 25 global clean beauty winners for three consecutive years.
Curated by Amina Kitching, founder of LOAEL.org and editor of "Clean Beauty Magazine," the award recognizes products that not only deliver results but also meet the highest standards in sustainability, ingredient safety and ethical sourcing.
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