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Courtesy of SKIMS
Kardashian's beauty legacy is undeniable. Her 2017 launch of KKW Beauty sparked a contouring revolution, while KKW Fragrance won "Fragrance of the Year" at the 2020 FiFi Awards. SKKN by Kim further elevated her influence, blending minimalist luxury with science-driven skincare.
"My mission has always been to create products that resonate deeply-whether it's shapewear and lingerie that empowers or make-up and skincare that transforms," says Kardashian, SKIMS Chief Creative Officer and Co-Founder. "Uniting everything under the SKIMS brand streamlines that vision."
"This acquisition isn't just growth," says Jens Grede, CEO and Co-Founder of SKIMS. "It's about the strength of our brand and our ability to enter a new category with authority."
Through this acquisition, SKIMS will open its doors to expand into beauty, skincare, and fragrance, leveraging Kardashian's proven expertise to redefine these categories with SKIMS global and retail DTC footprint. With plans to start launching in 2026, SKIMS is poised to reshape the beauty and fragrance industry as it has apparel-details forthcoming.
ABOUT SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women's underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand's goal is to consistently innovate on the past and advance the industry forward. SKIMS sells directly through SKIMS.com, permanent store locations in Georgetown, Aventura, Austin, Houston, Atlanta, New York and select retailers globally listed here.
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