Flutter Entertainment publishes historical financial data to reflect 2025 segment reporting changes
DUBLIN and TORONTO, March 24, 2025 (GLOBE NEWSWIRE) -- Flutter Entertainment ("Flutter") (NYSE:FLUT, LSE:FLTR), the leading online sports betting and iGaming operator, announced on March 4, 2025 that it is updating its reportable segments to reflect the way the company now manages operations and allocates resources. These changes have no impact on Flutter's historical consolidated financial position or results.
Effective from the first quarter of 2025, Flutter will report two segments:
- US: comprising the FanDuel brand and unchanged from the US segment as reported in 2024
- Flutter International: comprising all other Flutter brands. This will align with previously reported UK & Ireland, Australia and International segments combined. Flutter International will exclude unallocated corporate overhead.
About Flutter Entertainment plc
Flutter is the world's leading online sports betting and iGaming operator, with leading positions in markets across the world, including the US. Our ambition is to leverage our significant scale and our challenger mindset to change our industry for the better. By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for all our stakeholders. We are well-placed to do so through the distinctive, global competitive advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan.
Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, Tombola, Betfair, MaxBet, Junglee Games and Adjarabet.
To learn more about Flutter, please visit our website at www.flutter.com.
Enquiries
Investor Relations: [email protected]
Media Relations: [email protected]
Appendix 1
The following table presents Flutter's recast segment revenue information. Additional KPIs including average monthly players, handle and sportsbook net revenue margin continue to be available for the segments in our quarterly KPI pack on the Flutter website at www.flutter.com/investors/results-reports-and-presentations/year/2025 under "Q4 KPI pack new segments":
| ($ in millions) | Year ended December 31, 2024 |
| U.S. | |
| Sportsbook | 4,013 |
| iGaming | 1,524 |
| Other | 261 |
| U.S. segment revenue | 5,798 |
| International | |
| Sportsbook | 3,816 |
| iGaming | 4,130 |
| Other | 304 |
| International segment revenue | 8,250 |
| Total reportable segment revenue | 14,048 |
The following table presents the International segment revenue by region:
| ($ in millions) | Year ended December 31, 2024 |
| UK & Ireland1 | 3,599 |
| Southern Europe and Africa2 | 1,593 |
| Asia Pacific3 | 1,547 |
| Central and Eastern Europe4 | 531 |
| Brazil5 | 69 |
| Other regions6 | 911 |
| Total International segment revenue | 8,250 |
- UK & Ireland ("UKI"): remaining unchanged from the segment previously disclosed. This represents Sky Bet, Paddy Power and Betfair UK and Ireland operations as well as the tombola brand
- Southern Europe and Africa ("SEA"): comprising the Italian operations of our Sisal and PokerStars brands as well as Sisal's business in Turkey and Morrocco. On completion, Snai revenue will be reported here
- Asia-Pacific ("APAC"): including our Sportsbet business in Australia and Junglee in India
- Central and Eastern Europe ("CEE"): comprising Adjarabet in Georgia and Armenia together with MaxBet in Serbia, Bosnia Herzegovina, North Macedonia and Montenegro
- Brazil: reflecting our Betfair operations in the region. On completion, NSX revenue will be reported here
- Other regions: comprising PokerStars' non-Italian operations and Betfair's non-Brazilian business
| ($ in millions) | Year ended December 31, 2024 |
| U.S. | |
| Revenue | 5,798 |
| Cost of sales1 | 3,353 |
| Technology, research and development expenses2 | 270 |
| Sales & marketing expenses3 | 1,278 |
| General and administrative expenses4 | 390 |
| Total U.S. adjusted EBITDA | 507 |
| International | |
| Revenue | 8,250 |
| Cost of sales1 | 3,571 |
| Technology, research and development expenses2 | 403 |
| Sales & marketing expenses3 | 1,394 |
| General and administrative expenses4 | 817 |
| Total International adjusted EBITDA | 2,065 |
- Reportable segment cost of sales excludes amortization of certain capitalized development costs, share-based compensation of revenue-associated personnel and restructuring and integration cost directly associated with revenue-generating activities.
- Reportable segment technology, research and development expenses excludes share-based compensation for technology developers and product management employees, depreciation and amortization related to computer equipment and software not directly associated with revenue earning activities and restructuring and integration costs.
- Reportable segment sales and marketing expenses exclude amortization of trademarks and customer relations, share-based compensation expenses of sales and marketing personnel and restructuring and integration costs.
- Reportable segment general and administrative expenses exclude share-based compensation for executive management, finance administration, legal and compliance, and human resources, depreciation and amortization, transaction fees and associated costs and restructuring and integration costs.
