Sam Verzosa and RS Francisco, the power duo behind Luxxe White, pulled off a marketing stunt that proved shock value can be a strategic masterstroke to relaunch a product.
The brand started with news of the end of Luxxe White, complete with billboards across the metro declaring the product's death, an intricate "funeral" held at the company's headquarters, and photos of thousands of distributors falling in line to purchase the "last remaining stocks" of the product.
