VM Engage by Vereigen Media helps B2B marketers stay in front of decision-makers with smart, targeted ads that drive ongoing engagement and boost ROI beyond lead generation
AUSTIN, Texas, March 21, 2025 (GLOBE NEWSWIRE) --
Why B2B Marketing Isn't Just About Capturing Leads Anymore
If you're in B2B marketing, you know the frustration. You spend weeks planning a campaign, crafting the perfect messaging, and generating leads. Your content syndication efforts bring in downloads, your webinar registrations look promising, and the numbers seem solid.
But then, something happens-or instead, something doesn't happen.
The leads that once looked interested stopped responding. Sales teams reach out, but they hear crickets. And before long, the initiative fades into the background while competitors keep the conversation going. This isn't just a sales problem-it's a marketing challenge.
This isn't just a sales problem-it's a marketing challenge.
Lead generation is only the beginning of the buyer's journey. The real question is: How do you ensure prospects keep engaging after the first touchpoint?
That's where VM Engage comes in.
Unlike traditional lead generation tools, VM Engage is designed to support ongoing engagement-not just capture leads and hand them off to sales. It works alongside Verified Content Engagement (VCE) to ensure your brand stays visible to the right audience long after the initial interaction.
The Biggest Gaps in B2B Demand Generation
Most B2B marketing teams are good at bringing in leads-whether through gated content, industry events, or paid media campaigns. But what happens after that first engagement?
Too often, brands lose visibility just when it matters most. A prospect might download a whitepaper, attend a webinar, or interact with a LinkedIn ad, but without a sustained engagement strategy, they quickly move on.
Here's why most B2B engagement efforts fall short:
- One-and-Done Interactions Don't Build Relationships
- A single content download doesn't mean a lead is ready to buy. If there's no follow-up engagement, interest fades fast.
- Sales Outreach Alone Isn't Enough
- Many marketing teams rely on sales teams to pick up where marketing leaves off. But without ongoing brand exposure, prospects become unresponsive.
- Poor Ad Targeting Wastes Budget
- Broad programmatic ads might get impressions, but they won't drive engagement if they're not strategically placed where decision-makers and influencers are actively researching.
- Competitors Are Fighting for the Same Attention
- If you're not staying in front of your prospects, your competitors are. Buyers will remember the brand they see the most when they're ready to decide.
VM Engage is built for marketing teams that don't just want more leads-they want sustained engagement with the full buying committee at their target companies. Instead of waiting for buyers to return to your brand, VM Engage actively promotes your messaging across high-value digital properties, ensuring ongoing visibility among key stakeholders.
Instead of waiting for buyers to return to your brand, VM Engage actively promotes your messaging to them, ensuring they see your content across high-value digital properties.
What Exactly is VM Engage?
VM Engage is not a lead generation tool-it's an add-on solution that supports Vereigen Media's Verified Content Engagement (VCE) by by incorporating ad creatives into an integrated program targeting the right people at the right companies in real time.
How It Works:
✔ Targets Audiences with Intelligence - Uses first-party engagement data to ensure your ads reach the buying committee at targeted companies, and companies that have already interacted with your brand content.
✔ Strategic Ad Placement - Puts marketing content on high-traffic landing pages and industry sites where prospects are researching.
✔ Enhances Lead Nurturing - Keeps marketing messages in front of engaged leads, reinforcing interest over time.
✔ Maximizes ROI on Lead Generation Efforts-Ensures that leads you've already captured remember your brand.
VM Engage strengthens those efforts for marketing teams that already use VCE by ensuring that brand messaging doesn't disappear after the first interaction.
Why VM Engage Works Better Than Traditional Digital Advertising
Most programmatic ad campaigns focus on maximizing impressions, hoping that some of those impressions will convert. But VM Engage takes a different approach-it ensures every ad placement is intentional and optimized for engagement.
Here's how it's different:
- More Focused Targeting - Traditional ads often target broad audiences. VM Engage ensures that your brand stays in front of the full buying committee at targeted companies, leveraging engagement data to refine placement and maximize visibility across key decision-makers and influencers.
- Better Ad Placement - Instead of showing ads on random sites, VM Engage ensures they appear where B2B buyers are actively researching solutions.
- No Wasted Ad Spend - Budgets go toward engagement, not just impressions. Every ad serves a strategic role in keeping leads engaged.
Why the Future of Demand Generation is Engagement-First
B2B marketing is shifting. It's no longer just about getting leads-it's about keeping them engaged long enough to convert.
In today's landscape, buyers take their time researching. They interact with multiple brands, read different perspectives, and explore solutions before deciding. If your brand isn't consistently showing up in their research, you risk losing them to competitors.
That's why VM Engage is so valuable.
It ensures that your marketing efforts don't stop at lead generation-it keeps engagement going. Strategically placing ad creatives where decision-makers are already active helps brands stay top-of-mind, reinforce key messages, and increase conversion rates.
VM Engage is the missing piece of the puzzle for marketing leaders looking to maximize every lead generated.
Let's Connect on How VCE and VM Engage Can Keep Your Brand Front and Center.
Contact:
Janvi Gandhi - Brand Marketing Manager
Vereigen Media LLC
Email: janvi.gandhi@vereigenmedia.com
Phone: +1 512-240-2212 (US)
Visit: www.vereigenmedia.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/cc1b8be1-25d8-483b-8fd6-7ccbac40f1e2
