AIA Philippines has launched "Rethink Healthy," a health and wellness campaign that aims to change the way people view and approach health. A key element of the launch of Rethink Healthy is the unveiling of the results of AIA Philippines' research report, "Rethinking Healthy: What Overall Wellbeing Means to Filipinos."

The report said Filipinos are increasingly prioritizing their health and embracing healthy lifestyles. The study also identified how family history plays a significant role in Filipino health concerns.

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