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Roborock Remains the number 1 top selling Robot Vacuum Cleaner Brand globally in 2024
Roborock's leading position is obvious across United States and China. Also, Roborock ranks as the top #1 selling RVC brand in volume and value in Denmark, Finland, Germany, Norway, South Korea, Switzerland, and Turkey.
According to IDC, Roborock's overseas expansion prioritizes developed markets with high demand for smart home products equipped with the latest technology. The brand also emphasizes both online and offline distribution that can provide adequate returns to its intensive R&D efforts.
Also noted by IDC, Roborock's wide product portfolio covers low, medium, and high-end market segments, and its flagship OmniGrip robotic arm has become a symbol of the industry's accelerated development.
The IDC paper comes a few weeks after Roborock won several prestigious global media awards at CES 2025 based on the launch of its new revolutionary Roborock Saros series, including the Roborock Saros 10R, the Roborock Saros 10, and the Roborock Saros Z70, the most cutting-edge robotic vacuum cleaner of the year featuring an OmniGrip, the first-of-its-kind mass-produced* foldable robotic arm with five-axis that can deploy itself to clean areas previously obstructed and (1) put away small items such as socks, small towels, tissue papers, and sandals under 300g (1).
Source: IDC Quarterly Smart Home Device Tracker, 2024Q4
https://www.idc.com/getdoc.jsp?containerId=prCHC53260625
- Based on internal testing carried out by the manufacturer. Actual results may vary depending on environmental factors.