BYD Philippines has established itself as a significant disruptor in the local automotive market. With a focus on innovative products, competitive pricing, and aggressive marketing strategies, the company's expanding portfolio has drawn considerable attention from both consumers and competitors.
The recent launch of the Shark 6 DMO exemplifies this trend. Both consumers and competitors eagerly anticipated its pricing as the first locally available plug-in hybrid pickup, which was kept under wraps until the very last minute. Even the dealers only received indicative pricing until the final moments, but they sold the first 30 units during the launch event.
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