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Spiritual tourism as driver of economic prosperity

INDIA is one of the world's oldest civilizations, a land of profound spiritual heritage and traditions.

Hinduism, with nearly a billion followers, is not just a religion but a way of life that seamlessly blends culture, philosophy and spirituality. Among its grandest expressions is the Mahakumbh Mela, an unparalleled spiritual congregation that occurs every 144 years at Prayagraj, where rivers, the Ganga, Yamuna and the mythical Saraswati, converge.