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Seeing Machines and MEAA sign Referral Agreement
The Referral Agreement will facilitate the joint pursuit of business where MEAA has existing commercial relationships across its transport and logistics segment in the region. With access to operators covering over 1,000,000 individual vehicles, the opportunity is significant and MEAA has already seen strong initial interest in the potential of Guardian Generation 3 to enhance safety across these fleets.
In the immediate term, Seeing Machines will leverage its US based sales force to support MEAA's efforts across The Americas and, as opportunities progress, will be provided qualified leads that they will finalise directly. Leveraging MEAA's deep relationships across the segment, this highly complementary collaboration aims to signfiicantly reduce the traditionally long sales lead times associated with the sale of a highly technical product such as Guardian.
Masahiro Kaji, President & CEO of Mitsubishi Electric Automotive America, Inc., commented: "MEAA has supplied our solutions to commercial vehicles across The Americas for over 20 years. We are excited to leverage our large customer base to accelerate installations of Guardian Generation 3 and we believe ultimately protect more drivers from the risks associated with distraction and drowsiness. I am delighted to see MEAA play such an integral role in the collaboration between Seeing Machines and Mitsubishi Electric Mobility Corporation and on a personal note, I am proud to be working on this project with my team. We are very motiviated to succeed and make a meaningful impact on our communities as we beleive the more Guardian units we sell, the safer our roads will be for everyone."
Paul McGlone, CEO of Seeing Machines, added: "Further to the recent collaboration with Mitsubishi Electric Mobility Corporation, we have commenced work to rapidly develop and expand our respective businesses. While there is a strong focus on Automotive in Japan, the Aftermarket opportunity that we are pursuing together with Mitsubishi Electric Automotive America, Inc., is immediate, material and strategic for our business. The Americas present an incredibly large and important market for driver safety technology and having intimate customer insights and existing relationships to leverage will be critical to the successful positioning and acceptance of our class-leading Guardian solution."
About Seeing Machines (AIM: SEE), a global company founded in 2000 and headquartered in Australia, is an industry leader in vision-based monitoring technology that enable machines to see, understand and assist people. Seeing Machines' technology portfolio of AI algorithms, embedded processing and optics, power products that need to deliver reliable real-time understanding of vehicle operators. The technology spans the critical measurement of where a driver is looking, through to classification of their cognitive state as it applies to accident risk. Reliable "driver state" measurement is the end-goal of Driver Monitoring Systems (DMS) technology. Seeing Machines develops DMS technology to drive safety for Automotive, Commercial Fleet, Off-road and Aviation. The company has offices in Australia, USA, Europe and Asia, and supplies technology solutions and services to industry leaders in each market vertical. www.seeingmachines.com