Stars Qin Li, Dylan Wang, Tao Yin, RuoYun Zhang to Attend
SINGAPORE, Feb. 21, 2025 /PRNewswire/ -- On February 28, 2025, the "2024 Yuewen Global IP Awards" will take place at Resorts World Sentosa in Singapore. The event will feature diverse programs including the release of the annual IP honor list, captivating stage performances, a star-studded red-carpet show, and an insightful industry forum. It aims to build a platform to promote IP industry integration and serve as a gateway for Chinese IPs to expand internationally.
First launched in 2015, the awards have evolved into a "bellwether of Chinese IP development" renowned for their authority and influence. Notably, all past award-winning works have initiated or completed IP adaptation, spanning publishing, audiobooks, comics and animation, TV dramas and films, gaming, and merchandise. Over 70% of these IPs have achieved international success. For example, Joy of Life 2 (winner of "Most Anticipated Adaptations" last year) broke viewership records on Tencent Video and became the most-watched Chinese series on Disney+ in 2024. Other hits like Guardians of the Dafeng, The Legend of ShenLi, The Outcast, and Tales of Herding Gods have dominated various markets, validating the list's industry impact.
In 2024, China's "Goods Economy" (the booming IP-derived merchandise market) surged to 168.9 billion yuan, marking a 40% year-on-year increase and entering a golden growth phase. Projections suggest the market will exceed 308.9 billion yuan by 2029. In keeping with this trend, the "2024 Yuewen Global IP Awards" will debut new award categories for IP merchandise and IP cross - brand marketing, accelerating synergy between the IP and retail economies.
Historically, many of the entertainment industry's most iconic works, ranging from classics such as Gone with the Wind and The Godfather to more contemporary sensations like Harry Potter, The Lord of the Rings, and House of Cards, originated from novels. The publishing landscape has undergone a drastic evolution. Chinese companies, with Yuewen serving as a prime example, are now tapping into the potential of digital publishing platforms, web novels, and their authors for comprehensive IP development. These elements offer a rich trove of high-quality content, complete with built - in, passionate fan bases, presenting a valuable new resource for the entertainment industry.
The "2024 Yuewen Global IP Awards" will be live-streamed on WeTV at 6 p.m. on February 28, 2025.
Yuewen (HKEX: 0772 China Literature Limited) is a culture and entertainment group that was founded in March 2015. It focuses on creating and developing intellectual property (IP) derived from online literature. Yuewen has a diverse portfolio of well-known brands, such as QQ Reading, Qidian, New Classics Media, and Tencent Animation & Comics. It serves as a platform for tens of millions of creators and a rich reserve of literary works across 200 genres, catering to hundreds of millions of users. Yuewen is renowned for its celebrated IP portfolio, which includes popular titles like Joy of Life, My Heroic Husband, Candle in the Tomb, The King's Avatar, Soul Land, and Nirvana in Fire. It has successfully expanded its reach across various media formats, including audiobooks, animation, comics, films, drama series, games, and offline merchandise.
For more information, please visit https://www.yuewen.com/en/.