• La Habana becomes the world capital of premium tobacco from February 24 to 28
  • This edition of the Festival del Habano highlights 15 years of Cohiba Línea Behike, alongside the prestigious H. Upmann and Romeo y Julieta brands
HAVANA, Feb. 18, 2025 /PRNewswire/ -- La Habana is preparing to welcome the world's leading experts and Habanos aficionados for the 25th edition of the Festival del Habano, which will take place from February 24 to 28, 2025. First held in 1999 with the launch of the Cohiba Reserva del Milenio and the first Charity Auction, featuring five humidors, the Festival remains the most significant event of its kind worldwide. It will once again bring together distributors, professionals, and aficionados for a week filled with exclusivity, tradition, and exciting new releases. On this occasion, the Festival will pay tribute to three iconic brands in the Habanos universe: Cohiba, H. Upmann, and Romeo y Julieta.

THE 25th EDITION OF THE FESTIVAL DEL HABANO BEGINS

THE 25th EDITION OF THE FESTIVAL DEL HABANO BEGINS

A PROGRAM OF EXCLUSIVE ACTIVITIES

The Festival will begin with the Trade Fair, an essential meeting point for manufacturers, industry professionals, and artisans, showcasing the most exclusive products and fostering new business opportunities. This year, more than 61 companies from 10 countries will participate, presenting their latest innovations and sharing their expertise in the premium tobacco sector.

The International Seminar will once again be a key gathering for experts and aficionados, where the most passionate Habanos aficionados will put their knowledge to the test in the Habanos World Challenge, and where, for the first time in the history of the Festival, expert torcedores will compete to be crowned winners of the Gran Torcedor 2025 Contest. Of course, there will also be outstanding lectures exploring the history, tradition, and innovation in the Habanos world. In this edition, two major conferences stand out: one dedicated to the 35th Anniversary of the La Casa del Habano Franchise Network, paying tribute to a legacy that has set the standard for excellence in Habanos distribution and retail experience, and another that will analyze the evolution of the exclusive Cohiba Línea Behike throughout its 15-year history.

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Additionally, the Festival will offer unique experiences through its exclusive Habanos Moments, which this year will take on a special format in different La Casa del Habano locations in the capital. These gatherings will allow attendees to enjoy exceptional pairings, combining the finest Habanos with carefully selected premium products.

As every year, participants will have the opportunity to immerse themselves in the world of Habanos with visits to plantations and factories. In the Vuelta Abajo* region, recognized as the birthplace of the world's finest tobacco, they will experience up close the meticulous cultivation process behind the most exclusive Habanos. Additionally, visits to factories such as El Laguito, La Corona, Partag