THE moment the calendar flips to February, heart decorations begin to adorn the halls of malls, Valentine's Day gifts and heart-shaped treats are displayed in stores and festivities to celebrate love are in full swing. Greeting banners are up during this time — some even featuring a countdown to the 14th.

The Valentine's spirit extends to social media with feeds buzzing with the love month energy as people express their love for family, friends and partners.

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