Updated booth design reflects major acquisition
High Bar Brands corporate booth
HBB Fender Displays
"I had several people come up and say how great BettsHD looks in our booth,” HBB Vice President of Marketing and Communications Steve Hansen said. "I never thought I'd see the day where Minimizer poly fenders and BettsHD metal fenders stood side-by-side, but it makes so much sense when you consider many companies prefer to buy by category.”
"It's a game-changer for us, considering BettsHD brings two product lines-mud flap hangers and metal fenders-that perfectly complement our existing brands,” HBB Senior VP of Sales and Business Development Derek Quys said. "People I talked to were excited we were able to add such a large legacy brand to our portfolio.”
Visitors at HDAW's Product Expo could see firsthand how well these product lines interact, such as display showing BettsHD hangers holding Viking mud flaps.
"The BettsHD acquisition allows us to complete our spray suppression offering, which is a necessary safety component for every commercial vehicle on the road,” Quys said.
"Several customers were impressed with the new booth,” Hansen said. "I think this updated look does a great job showcasing our brands and how well they complement one another.”
High Bar Brands' new booth will make its next appearance at TMC March 10-12.
About High Bar Brands: High Bar Brands, LLC, is the preferred solutions provider to the commercial vehicle industry with our family of iconic brands. Driven by innovation and an entrepreneurial spirit, we strive for total customer satisfaction through our passionate team and superior products.
Our Portfolio includes BettsHD, Dieter's Accessories, Minimizer, Panelite, Premier Manufacturing, and Viking Mud Flaps. These iconic suppliers have proven processes and a customer-centric approach that has forged a special connection with drivers, fleet owners, and maintenance managers across North America, Central America, and South America. Their feedback is crucial to R&D and has helped our team design and develop numerous patented technologies.
High Bar Brands is renowned for its go-to-market strategies catapulted by a powerful distribution network and supported by an in-house sales and marketing engine. We pride ourselves on being able to deliver our message of quality and service throughout our distribution network to the end user. Our employees are afforded best-in-class operations and equipment, creating powerful production facilities and an efficient office environment.
High Bar Brands is proud to be a member of the toughest industry. Driven by customer needs, their success is what drives our business.
Attachments
CONTACT: Steve Hansen
High Bar Brands
8002483855
