Small and medium enterprises (SMEs) in the Philippines must embrace digital transformation by investing in social media and cybersecurity to remain competitive in today's rapidly evolving market, experts emphasized during the recent launch of InnovatEd Business Solutions (IBS).
Edmark Estavillo, a cybersecurity consultant for IBS, highlighted the growing importance of digital technologies for Filipino entrepreneurs. He underscored the dual role of social media and cybersecurity as essential tools for business growth and sustainability.