MADRID, Jan. 24, 2025 /PRNewswire/ -- Huawei and its Petal Ads platform revealed that Chinese tourists spend nearly twice as much as average international travellers, while showcasing China's technological leadership at a high-level networking event during FITUR 2025, a premier global travel trade fair.
Dr Jaime Gonzalo, VP of Huawei Mobile Services Europe, presents at Fitur 2025
Insights into China's Dominance in Global Spending and Innovation
Dr Jaime Gonzalo, VP of Huawei Mobile Services Europe, stressed the importance of the Chinese market in global tourism, where the ability to engage this lucrative market effectively is now a critical factor for success in the competitive global tourism landscape.
"As one of the largest outbound travel markets in the world, China is a key driver of revenue for various tourism sectors, including retail and entertainment, significantly contributing to the economic growth of global tourism hotspots. This increase in spending emphasises the importance of tourism businesses and destinations worldwide to cater to the needs and preferences of modern Chinese tourists, offering tailored services and embracing popular digital platforms in China," he shared.
Jaime highlighted China's leadership in innovation, noting its €1 billion 5G investment by 2025, four times of Europe's. He also emphasised advancements in IoT and the "super apps" ecosystem. Jaime stressed the importance of a multi-device integrated approach to engage Chinese tourists, citing Huawei's Petal Ads platform's success in running impactful campaigns in this market.
Networking Event Highlights
Mr He Yong, Minister Counsellor for Cultural Affairs at the Chinese Embassy, opened the event with a compelling speech that set the tone for the discussions.
Mrs Carmen Gonz