SPORTSWEAR giant adidas has forged a multiyear partnership with the Mercedes-AMG Petronas F1 Team, marking its first foray into the pinnacle of motorsport. The collaboration unites two global powerhouses, blending adidas' 75 years of sportswear innovation with the racing pedigree of one of Formula One's most successful teams.

Under the new partnership, adidas will produce a comprehensive range of apparel, footwear and accessories for the entire Mercedes-AMG Petronas F1 Team — including drivers, mechanics and engineers — and offer fans worldwide the opportunity to own pieces from the collection. Each product is designed to meet the sport's demanding standards of performance and style, with a special focus on weight, durability and comfort to help the team excel on the track.