SPORTSWEAR giant adidas has forged a multiyear partnership with the Mercedes-AMG Petronas F1 Team, marking its first foray into the pinnacle of motorsport. The collaboration unites two global powerhouses, blending adidas' 75 years of sportswear innovation with the racing pedigree of one of Formula One's most successful teams.
Under the new partnership, adidas will produce a comprehensive range of apparel, footwear and accessories for the entire Mercedes-AMG Petronas F1 Team — including drivers, mechanics and engineers — and offer fans worldwide the opportunity to own pieces from the collection. Each product is designed to meet the sport's demanding standards of performance and style, with a special focus on weight, durability and comfort to help the team excel on the track.
The first adidas x Mercedes-AMG Petronas F1 Team range will be unveiled in February as preparations for the 2025 Formula One season intensify. Limited edition merchandise are also planned throughout the year, delivering innovative designs that pay homage to the shared passion for speed and style.
Officials on both sides have emphasized that this partnership goes beyond the racetrack. adidas will bring fresh perspectives to motorsport culture, aiming to capture new audiences and merge street style with Formula One fandom. Meanwhile, the Mercedes-AMG Petronas F1 Team sees this collaboration as a bold statement of intent that further solidifies its ambitions to compete — and win — at the highest level of motorsport.
Fans can get their hands on the official adidas x Mercedes-AMG Petronas F1 Team collection via adidas.com/motorsports, mercedesamgf1.com, and selected adidas wholesale accounts worldwide. With two global icons now united, all eyes are on the 2025 season to see how this unique blend of athletic heritage and racing expertise will unfold.