GONE are the days when researching meant typing a keyword into a search engine, opening tab after tab, and piecing together insights from scattered links. With the rise of AI-powered tools like Perplexity and Google's Gemini Advanced Pro Deep Research, the landscape of research has transformed.
These advanced systems go beyond basic search engines, leveraging deep research capabilities to provide nuanced, contextualized and ready-to-use information at your fingertips. For this column, I used both AI tools to research sentiment analysis.
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