Innovative Vegan and Dairy-Free Formula Features Half Caffeine, L-Theanine and 6 Grams of Pea Protein
Minus Instant Oat Milk Latte
Minus Instant Oat Milk Latte Launches
Enjoying Minus Instant Oat Milk Latte
Coffee Minus the Crash
The new Minus Instant Vanilla Oat Milk Latte is available on the brand's website - $35 for 10 servings in a 9.7oz/275g resealable pouch or with an ongoing subscription, which provides savings of 15%.
"In a world where women's health is often overlooked, Minus Instant Latte was created for women by women, with a mission to provide sustained energy without compromising taste or health,” said Maricel Saenz, CEO and founder of Minus Coffee. "As a Costa Rican, coffee has always been an important part of my life. For years, I noticed the effects caffeine was having on my mind and body-unbalanced cortisol spikes, energy crashes, and lingering anxiety jitters. I didn't need to give up my favorite ritual-I just needed to reimagine it. Minus Coffee reflects my new approach to life: being intentional, contributing to a healthier planet, prioritizing well-being, and making space for what truly matters. Because it's not just about what's in your cup; it's about how you feel after you drink it.”
Unlike mushroom-based beverages, Minus tastes like traditional coffee, featuring rich notes of berries and dark chocolate with no earthy aftertaste. Its clean ingredient list means no chemical flavor from gums or artificial sweeteners. Non-GMO and gluten-free, the carefully calibrated formulation includes:
- Half the Caffeine of a Typical Cup of Joe (50mg/serving): Natural caffeine from green tea provides antioxidants and a gentle energy boost for steadier "no-crash” energy without cortisol spikes.
- L-theanine (100mg/serving): This key component improves focus and slows caffeine absorption to prevent crashes, sustain energy, balance cortisol spikes, and enhance sleep quality.
- Plant-Based Protein (6g/serving): Sourced from pea protein to fuel your day, six grams is equivalent to eating an egg and provides all nine essential amino acids.
- Oat Milk Base: Provides creaminess while also remaining vegan and dairy-free.
Consumers can buy the new Minus Instant Vanilla Oat Milk Latte on the brand's website - $35 for 10 servings in a 9.7oz/275g resealable pouch or start an ongoing subscription, which provides savings of 15%.
About Minus Coffee
At Minus, we believe in intentional living, sustainable solutions, and making room for what truly matters. By upcycling roots and seeds into a coffee alternative that tastes like the real thing, we're helping women embrace wellness minus compromise. Our Instant Vanilla Oat Milk Latte is just the beginning-because your favorite ritual should fuel you, not drain you. Follow us on Instagram, TikTok and LinkedIn. Visit our website at https://drinkminuscoffee.com/.
Attachments
CONTACT: Maricel Saenz
Minus Coffee
