Dairy Farmers of Wisconsin Uncovers Key Insights in Trends Report, Offering a Fresh Look at the Evolving Cheese Landscape
2025 Wisconsin Cheese Trends
"We constantly track trend research to identify emerging opportunities and strategically position Wisconsin to meet the evolving market needs," says Suzanne Fanning, Chief Marketing Officer for Wisconsin Cheese and Executive Vice President of Dairy Farmers of Wisconsin. "As we look to next year, we've uncovered five key consumer insights in the cheese industry that we'll focus on to continue delighting food enthusiasts worldwide."
Focusing on innovation and tradition, the report offers a glimpse into the evolving world of cheese and how Wisconsin remains at the forefront. From global cheese renaissance to mood-boosting snacking, the 2025 Wisconsin Cheese Trends Report explores consumer behaviors ripe for cheese implementation. For example, the research reveals that 64% of consumers are eager to try new products that incorporate old-world recipes, offering significant potential to explore creative new expressions of classic cheese varieties. The report even offers ways to "taste” each trend. To dive deeper into the insights, read the full trends report powered by Innova Market Insights by visiting wisconsindairy.org/cheesetrends.
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About Dairy Farmers of Wisconsin
Dairy Farmers of Wisconsin (DFW)/Proudly Wisconsin Cheese is a non-profit organization funded entirely by Wisconsin's dairy farmers. As the leading organization representing the state's dairy industry, DFW/Wisconsin Cheese focuses on marketing and promoting Wisconsin's world-class dairy products, including cheese. For more information, visit www.wisconsincheese.com.
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CONTACT: Abrielle Kane
Dairy Farmers of Wisconsin
