ANY student of political science will tell you that opinion surveys play a crucial role in politics. Surveys are used to gauge public opinion on various issues, candidates and policies, providing politicians and parties with insights into the electorate's preferences and concerns. Survey data are useful to politicians as a basis for their campaign strategies, particularly in tailoring their messages, identifying key demographics, and allocating resources effectively.
Polls are often used to predict election outcomes, helping parties and analysts assess the viability of candidates and strategies. By highlighting issues that matter to the electorate, surveys can encourage political engagement and voter mobilization, influencing turnout rates.
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