THE Philippines, located at the heart of the Coral Triangle, is home to some of the world's most breathtaking marine life. But beneath the beauty lies a harsh reality: Species such as whale sharks, manta rays and marine turtles are in danger, and they need our help.

Raising awareness about marine conservation hasn't been easy until a creative agency found a foolproof way to grab human attention. Enter the ultimate game-changers: pet influencers. Yes, our furry friends are becoming the new face of marine wildlife advocacy. Dog and cat influenc-ers have been appointed ambassadors for endangered marine wildlife to help speak up for the cause.

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