The new year ushers in a refreshing era for beauty, where simplicity takes center stage, steering makeup trends toward understated elegance and natural allure. In stark contrast to the bold and dramatic looks of recent years — defined by overdone eyebrows and thick, voluminous lashes — 2025 celebrates the beauty of minimalism.
Professional makeup artist Yra Mantaring, known for her expertise in editorial and campaign shoots, predicts a collective embrace of fresh-faced aesthetics, encouraging beauty enthusiasts to explore products that prioritize skin health and radiance. The rise of skincare-infused formulas such as skin tints, complexion drops, and multitasking blush-lip treatments signifies a shift in consumer preferences toward a healthier, more authentic approach to makeup.
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