HONG KONG, Dec. 31, 2024 /PRNewswire/ -- The European Wines Ambassadors Campaign in Asia proudly announces the successful conclusion of its three-year initiative, which ran from January 2022 to December 2024. This campaign focused on delivering high-quality education about European wines in Mainland China, Hong Kong SAR, Singapore, South Korea, and Taiwan region, promoting the excellence of the Interprofessional Wine Council D.O. La Mancha (Spain), Unione Consorzi Vini Veneti - U.VI.VE. (Italy), and the National Interprofessional Organization of Vine and Wine of Greece (EDOAO).

The campaign successfully addressed its objectives of increasing the competitiveness of EU wines through information and communication, while enhancing knowledge about European quality policies and sustainability. Our educational framework equipped professionals with both in-depth knowledge and practical communicative tools, fostering a comprehensive understanding of European wines.

The beneficiaries expressed their enthusiasm for the campaign and its positive impact on wine education.

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