FILIPINOS have embraced the local proverb, "Kapag maiksi ang kumot, matutong mamaluktot" (when the blanket is short, learn to bend) in 2024, navigating rising prices with resourceful purchasing habits.
This resilience is highlighted in the latest Sari IQ report by Packworks, a Filipino startup that provides a business-to-business (B2B) open platform to sari-sari stores, providing a snapshot of the state of the grassroots retail sector in the country.