Every Christmas season, Filipino films take center stage at the Metro Manila Film Festival (MMFF). For two weeks, cinemas become a showcase for a wide array of genres and stories — from blockbuster comedies to independent dramas. But what makes the MMFF unique isn't just the diversity of its lineup. It's the critical role audiences play in shaping the festival's success.
Unlike other film festivals, where screenings are pre-determined regardless of ticket sales, the MMFF thrives on audience participation. Viewers have the power to decide which films stay on the big screen and which ones don't.
