SM mallgoers donate record-breaking 50,000 Bears of Joy to kids in need

by The Manila Times

Dec 28, 2024 8:01 pm

This holiday season, SM mallgoers achieved something truly remarkable – donating 50,000 SM Bears of Joy to children in underserved communities.

In partnership with Toy Kingdom, this milestone was part of a record-breaking campaign where 100,000 bears were sold, made possible by the collective generosity of mallgoers who came together to make the season brighter for those in need.

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