PEOPLE go through the annual Christmas rush to buy gifts for loved ones and tokens of gratitude to friends, colleagues, superiors and employees. Some go gift-hunting as early as September to avoid heavy traffic and jampacked shopping malls. The rest are inclined to simply "add to cart" their gift list on e-commerce platforms.
The popularity of e-commerce or online businesses peaked worldwide during the pandemic. Since mobility was restricted, consumers went online to buy what they needed.
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