THIS holiday season, Philippine Airlines (PAL) takes travelers on an emotional journey through its "Care That Comes From The Heart" campaign, breathing life into its iconic tagline, "The Heart of the Filipino."

At the center of the campaign is the film "Alaga" (Care), which offers a heartfelt look into the everyday lives of PAL's crew and staff.

Register to read this story and more for free.

Signing up for an account helps us improve your browsing experience.

Continue

OR

See our subscription options.

Already have an account? Log in here