GLOBAL marketing leaders, innovators and professionals gathered in Manila for the fourth World Marketing Forum and the 53rd National Marketing Conference, hosted by the Philippine Marketing Association (PMA) in collaboration with the Asia Marketing Federation.
Held from Nov. 5 to 8, the four-day summit addressed critical topics shaping the future of marketing, including artificial intelligence (AI), sustainability and next-generation consumer engagement strategies. Drawing around 2,000 participants, the event brought together delegates from 19 countries, including Japan, Thailand, Indonesia and Bangladesh. It showcased Manila's role as a hub for regional thought leadership in marketing and emphasized collaboration to address global and regional challenges.
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