THE wait is over! Internationally renowned Japanese fashion brand niko and ... has opened its first location in the Philippines, celebrating individuality and creativity.
The grand opening at SM Mall of Asia featured an exclusive event, where guests previewed the brand's unique offerings.
More than just a fashion label, niko and ... redefines lifestyle by blending clothes, furniture, décor, food, music and art into a dynamic experience. It's a brand that empowers individuality, offering items that seamlessly enhance one's personal style.
Every product is crafted around the UNI9UE SENSES: clothes, food, live, hang out, know, health, travel, music and local — enriching life through thoughtful design.
The store's layout fosters connection, encouraging guests to immerse themselves in the moment. This holiday season, niko and ... showcases its festive side with American-vintage Christmas décor, creating a warm, inviting atmosphere.
At the launch, niko and ... President and CEO of Adastria Philippines Daisuke Fujii expressed excitement: "We are inspired by the Filipino spirit that celebrates individuality, creativity, and meaningful experiences. Our goal is to create a space where style and function come together, elevating everyday life."
Guests embraced self-expression through the Customization Corner, personalizing tote bags with vibrant designs.
niko and ... champions individuality and self-expression, crafting accessible yet high-quality pieces that adapt to personal energy and celebrate what makes everyone unique.