THE Philippine automotive scene in 2024 felt as if it finally hit its stride, moving confidently in several directions all at once. After years of shifting priorities and uncertainty, this year brought clarity and purpose to the industry.

Carmakers weren't just selling cars; they were introducing new ideas and technologies that spoke directly to the evolving needs of everyday Filipino drivers. Whether it was adding hybrid powertrains, improving safety features, or investing in smarter connectivity, cars in 2024 did much more than shuttle people from point A to point B—they aimed to make the journey itself more rewarding.