THE SM Group, through SM Development Corp. (SMDC), has collaborated with Globe in rolling out the #SeniorDigizen program in its residential properties, fostering a safe and inclusive digital community for elderly residents.
The initiative aligns with SMDC's commitment to protecting residents and encouraging a vibrant community spirit by equipping senior citizens with the knowledge and tools to navigate the online world safely.
The #SeniorDigizen offers free, tailored learning sessions on topics such as cybersecurity, fintech apps like GCash, and telehealth services like KonsultaMD.
The pilot program was launched at Grass Residences in Quezon City, benefiting elderly residents who are often targeted by online scams.
According to the National Bureau of Investigation (NBI), senior citizens are frequent victims of digital fraud, which resulted in losses of approximately P155 million in 2023.
"The SeniorDigizen program is part of our ongoing commitment to empowering our senior residents with the tools and knowledge they need to confidently navigate the digital world," said Jessica Bianca Sy, vice president and head of Design, Innovation, and Strategy of SM Prime and SMDC.
Grass Residences was chosen as the pilot site due to its significant senior population.
The SM Group has been at the forefront of initiatives that support and uplift its community of senior citizens.
Through SM Cares, a division of SM Foundation and the corporate social responsibility arm of SM Supermalls, the Group supports initiatives focused on communities and the environment.
In line with SM Foundation's mission to provide targeted social investments in education, health care and livelihood to help underserved Filipinos improve their lives, seniors are also beneficiaries of the health and wellness centers.