WHAT we now know as Kultura started out as the Philippine Crafts section at the SM Store in Makati in 2004. Twenty years later, that small section at the department store has grown into 45 branches across the country.

Home to traditional and modern Filipiniana and Barong, authentic South Sea and freshwater pearls, souvenirs, local delicacies, sustainable home décor and natural wellness essentials, Kultura's expansion has also led to the growth of its suppliers.

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