SEOUL — For pub owner Jun Jung-sook, Seoul's once-vibrant Nokdu Street is not what it used to be when people queued for a table to end their day with Korean mung bean pancakes and shots of the fiery local rice wine makgeolli.

The more common sight now is of half-empty pubs and bars along the neon-lit alley and streets, a telling sign of a sharp shift in South Korea's once-notorious drinking culture.

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