FRUITAS Holdings Inc. (FRUIT) on Tuesday announced its entry into the roasted chicken chain segment with the acquisition, by its wholly owned subsidiary Negril Trading Inc., of a 60-percent stake in Bigboks Enterprises Inc.
"The transaction represents the Fruitas Group's entry into the roasted chicken segment, broadening the product offerings under the House of Fruitas. This is expected to create synergies across Fruitas brands, enhancing overall customer experience and satisfaction," Fruitas told the stock exchange.
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