THE Philippines continues to strengthen its position as a premier destination for Meetings, Incentive Travel, Conventions and Exhibitions (MICE) as the Tourism Promotions Board (TPB) Philippines unveils its "MICE Philippines: We take your business to eart" program in Europe through the Incentives, Business Travel and Meetings (IBTM) World 2024 in Barcelona.
As one of the leading global events in the MICE industry, IBTM World will serve as an ideal platform for the TPB to showcase the Philippines as a top-tier destination for business events. Happening on Nov. 19-21, 2024, IBTM World is expecting about 3,600 Buyers and 131,000 connections/ business-to-business meetings and 2,204 exhibitors, including the Philippines.
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