GRAB Philippines is set to exceed last year's holiday performance, says Country Head Ronald Roda, with a strategy to boost reliability, accessibility and safety as demand peaks in November and December.

Data shows Grab's ride-hailing usage surged by 19 percent in the final quarter, with bookings spiking up to 45 percent mid-December. Deliveries increased by 20 percent on key holiday dates, with 44 percent of users relying on Grab for festive meals.

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