As part of Wuliangye's "Global Harmony Tour" in the Americas, the brand, as the Chief Partner of the 2024 Fortune Global Forum, brought a unique theme of harmony to the event with renowned politicians, and top scholars in attendance.
In the Wuliangye-themed exhibition hall, products like Wuliangye-Nine Dragons, Classic Wuliangye 10, and Panda-shaped Wuliangye showcased Wuliangye's diverse product range and commitment to meeting the individualized and diverse needs of its customers. Meanwhile, the "Wugroni" cocktail combined the oriental charm of Baijiu with a Western aesthetic. Brand promotion officers highlighted Wuliangye's historical heritage, cultural legacy, exquisite craftsmanship, and dedication to quality, uniting the world through "harmony" and sharing the story of Chinese Baijiu through engaging experiences.
As Wuliangye's "Global Harmony Tour" reached Washington, D.C., and New York, the brand continued to embrace openness and practical initiatives, fulfilling its role as a leading Baijiu brand. Wuliangye is dedicated to showcasing the harmonious spirit of China, establishing a platform to enhance dialogue and exchange among global business elites, building consensus, and fostering mutual progress. The brand strives to contribute to promoting global economic and trade exchanges, cultural mutual learning, and peaceful global development through the influence of Chinese Baijiu.
Media Enquiries:
Joy Li