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Xinhua Silk Road: Side event of CIIE held by Bailian Group inspires new consumption scenarios, promotes integrated innovation

BEIJING, Nov. 12, 2024 /PRNewswire/ -- As an important side event of the 7th China International Import Expo (CIIE), the Signing Ceremony of Procurement of Large Retail Purchaser Alliance of Shanghai Trading Group, along with a thematic forum, was held on November 8 in east China's Shanghai.

Photo shows the Signing Ceremony of Procurement of Large Retail Purchaser Alliance of Shanghai Trading Group held in east China's Shanghai, Nov. 8, 2024.

Held by Bailian Group, the event brought together members of the Large Retail Purchaser Alliance, as well as manufacturers and brands from the Americas, Europe, Oceania, Asia and other regions, with signed procurement deals covering various categories concerning people's livelihood.

The Large Retail Purchaser Alliance has been showing enhanced capabilities and influences to serve the CIIE, said Hua Yuan, vice mayor of Shanghai, hoping that the alliance will further promote increasing signings of deals, contribute to the construction of Shanghai as an international hub for consumption, and amplify the spillover effect of the CIIE.

Relying on the platform of CIIE, members of the alliance are to introduce more high-quality global brands and products to the Chinese market, promoting innovation and development of new business forms and models, according to Song Shangzhe, an official of the CIIE Bureau.

Through deeply participating in the CIIE, Bailian Group is committed to joining hands with other members of the alliance to enhance exchanges and cooperation with global partners, according to Ye Yongming, chairman of Bailian Group.

Since the beginning of the 7th CIIE, 56 projects of Large Retail Purchaser Alliance members have reached procurement intentions, among which 26 were signed on site at Friday's event.

Showcasing over 600 featured exhibits of more than 70 brands from 17 countries at its booth named "the b