BANGKOK, Nov. 7, 2024 /PRNewswire/ -- Big C Supercenter is taking major strides to become the leading destination for tourists seeking Thai souvenirs. Partnering with Vpon AI Big Data Group, a specialist in online-to-offline (O2O) solutions, Big C aims to enhance its reach, particularly in the Chinese market, and solidify its global presence.
Big C's Strategic Vision:
Big C Teams Up with Vpon to Elevate Tourist Shopping Experience
- Leader in Thai Souvenirs: Big C welcomes millions of travellers annually, achieving impressive sales across 5 flagship branches in major cities and 45 convenient locations in secondary destinations. As the top choice for authentic Thai shopping, Big C is committed to delivering a world-class experience for every traveller's journey.
- O2O Marketing Focus: With Vpon's expertise, Big C is building a strong online community in China, driving offline engagement and expanding to other tourist segments next year.
- WeChat Mini Program: To cater to mainland Chinese customers, Big C has launched a WeChat Mini Program, allowing customers to place orders directly from home in China. Whether they choose doorstep delivery, pick-up at a Big C store, or hotel delivery, this service provides unparalleled convenience, especially for those with limited time.
- Tailored Offerings: Big C is enhancing its branches with faith-based attractions like the Siva God shrine at Rajdamri, customised product ranges, and multilingual support for a seamless tourist experience.
Iconic shopping bags and targeted promotions during peak seasons like Chinese New Year and Golden Week will attract and engage tourists.
- Promotions and Pricing: Iconic shopping bags and targeted promotions during peak seasons like Chinese New Year and Golden Week will attract and engage tourists.
- Next Step: Expanding Thai products through platforms like WeChat mini program and promoting Thai culture, attractions, and cuisine via video content in China.
Big C kick-started their global digital transformation journey strongly by choosing China as the first destination, and appointed Vpon as the global tourist activation consultant.
- Travel Data Tech in Retail: To precisely target Chinese and international tourists, Vpon developed a travel data dashboard uniquely for Big C. Supported by the accumulation of massive data from 900 million mobile devices, the dashboard visualises real-time insights tailored to their business needs. These valuable insights empower Big C to plan data-driven strategies for tourist activation, identifying highly potential customers through a deep understanding of traveller behaviour, preferences, travel trend and pattern.
- Localised social strategies: To achieve a successful China market entry, Vpon built a localised social image for Big C on mainstream Chinese social channels including Xiaohungshu, Douyin and WeChat, and achieved a viral success of 24 million total impression in just one week for Big C's golden week promotion, showcasing a successful cultural blend in and community building.
- O2O strategies: To drive users from online to physical stores, and from stores to online channels, Vpon and Big C developed seasonal campaigns, personalised ad targeting and community engagement by integrating multi-dimensional data, including Big C's own mobile and e-commerce data, in-store analysis, customer profile, and traveller insight. The actionable items are further tailored to reach individual audiences' pre-trip, during-trip and after-trip, ensuring a rich brand presence throughout the whole journey.
- Influencers engagement: With the support of an extensive influencers data dashboard, Big C can analyse and select high-quality influencers around the world in one-click. Vpon has connected Big C with top-tier Xiaohongshu influencers with over 1 million followers, boosting the key words "Big C" and "travelling to Thailand" to the Viral Hot Topic. The strategic influencer marketing strategy successfully imprints Big C as one of the top-of-mind Thailand brands among international tourists.
Vpon has obtained ISO 27001 (Information Security Management) and ISO 27701 (Privacy Information Management) Certification, by the British Standard Institution (BSI).