Business > Top Business
Understanding 'BANI' in digital transformation

DIGITAL transformation has become the cornerstone of resilience and adaptability in a world that is increasingly 'BANI' — or brittle, anxious, nonlinear and incomprehensible.

BANI is a framework that describes the unpredictable and often volatile nature of today's global environment. The concepts of brittleness, anxiety, nonlinearity and incomprehensibility capture the underlying challenges facing businesses and societies alike.

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