EXCITING news for LEGO fans! The LEGO Group, in partnership with Ban Kee Trading Inc., announces the opening of a new LEGO Certified Store in Ayala Malls Manila Bay. The new store opened on October 26 and is designed to encourage families and LEGO fans to create unforgettable memories through hands-on play opportunities.

The grand opening will celebrate Pinoy pride, showcasing the vibrant Filipino culture through creative play. Speaking about the new store, Justin Bautista, Sales and Marketing Manager at Ban Kee Trading, Inc. shared, 'We wanted to incorporate what makes our Filipino culture unique into the in-store experience. Filipinos value strong family bonds and a sense of community, so we've infused these elements into the store experience and created an environment that feels welcoming and familiar to Filipino LEGO fans. Ultimately, we want our guests to build not just bricks, but also memories that reflect our identity.'